Pixy Puala: lean WordPress, measured in public.
A portfolio that sells on proof, not adjectives — a sub-second performance benchmark updated monthly, productized service tiers, and casework a buyer can check.
The facts.
- Client
- Pixy Puala — independent WordPress engineer
- Sector
- Professional services
- Services
- Web strategy · WordPress build · Brand & UX system
- Audience
- B2B services buyers evaluating a developer
- Proof
- A live, public PageSpeed benchmark of the last ten builds
- Stack
- Lean custom theme · no page builder · open-source benchmark
- Standard
- WCAG 2.2 AA · sub-1s LCP target
- Status
- Live — shipped and publicly accessible
- Surfaces
- Work, services & tiers, live benchmark, insights, answers, contact
Every freelance developer says “fast, custom, reliable.” A B2B buyer has heard it a hundred times — and has no way to tell who actually means it.
Every freelance developer says “fast, custom, reliable.” A B2B buyer has heard it a hundred times — and has no way to tell who actually means it.
Without verifiable proof, the engagement is decided on price alone — a race to the bottom against agencies and marketplaces. Good work goes unbooked, every quote becomes a negotiation, and the buyer defaults to the cheapest option because nothing on the page tells them otherwise.
A portfolio engineered to remove doubt: every claim is measured, every price is stated, and every project is something a buyer can independently verify.
- A live, public performance benchmark of the last ten builds — updated monthly, open-source, impossible to fake.
- Casework with real before/after metrics and a runbook, each mapped to a verifiable record.
- Productized service tiers with fixed prices, scope, and open slots — no mystery quotes.
- Insights and buyer answers that demonstrate judgement instead of asserting it.
- A sub-second LCP and WCAG 2.2 AA the site holds to itself, as the first proof point.
The site practises what it sells. It is the fastest, leanest thing in the buyer's tab, it shows its own numbers in public, and it states prices instead of hiding them. Proof isn't a section on the page — it is the architecture of the whole thing, which is exactly why it converts.
Proof, measured monthly.
Pixy Puala is shipped and running in production. The figures above are the site's own published benchmark — measured monthly against HTTP Archive medians, with every cell linking to a public PageSpeed report and the scoring script open-sourced. Numbers no one can fake, which is the entire point.
A growing public benchmark board, more buyer-facing answers and teardown insights, and lightweight app/MVP case studies — each held to the same sub-second, open-by-default standard the launch already meets.
“The site does the selling now. Buyers arrive already convinced — they've seen the live benchmark, read the fixed prices, and checked the casework — so the first call is about their project, not whether they can trust me.”
Selling expertise that has to be believed?
Pixy Puala converts on proof a buyer can verify. If your credibility is the whole pitch, that's exactly what we build — starting with a diagnosis, never a blind quote.