/023/ Start
Three questions · One brief
Find the
right brief
in three steps.
Every engagement has a different intake form — eight questions for audits, fourteen for builds. We'll route you to the one that matches what you're trying to do.
- 01 Shape
- 02 Pick
- 03 Brief
Step 01 · The shape of the work
Are we auditing what exists, or building what doesn't?
Audits are productized — fixed price, two-week-ish timelines. Builds are scoped engagements — anchored from a budget band.
Step 02 · Audit · which pain
Which one is bleeding the most?
Pick the most acute. If two apply, start with the one that's losing you money today.
Step 02 · Build · which surface
Where does the user meet the product?
If the answer is two surfaces, pick the primary — we'll cover the companion in the brief.
Step 03 · The brief
Tell us what you're trying to do.
Two minutes. The clearer the brief, the sharper the scope we send back.